Web Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, provide info to potential customers and to reach various geographical areas and specific niche markets.

CUSTOMER focused marketing is the secret for success of any organization. Concentrating on consumer needs and wants will help a service to please actually to thrill its consumers more effectively and efficiently. Since getting a new client is expensive than keeping the existing consumer, Building close relationships and retaining existing customers is extremely crucial.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.

Web Marketing Tools

Search Engine Marketing

Online search engine marketing is necessary because 85% of Internet surfers use online search engine to discover brand-new websites. Research reports reveal that the majority of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

Email Marketing

Email is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be used to drive sales, offer customer service and to build close relationships with the clients. E-mail marketing is a cost reliable Internet Marketing tool and the outcomes can be easily determined. We can expect a higher action rate around 10-- 15% from an internal E-mail list. If we are to lease an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective marketing due to the fact that you pay just for efficiency.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still thinks about as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be used to get the word out about your organisation amongst the target audience. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is one of the very first examples of Viral Marketing.

Publicity

Publicity has to do with creating awareness, constructing trust and trustworthiness. Online news release distribution plays the main function in this.

Browse Engine marketing is essential because 85% of Internet web surfers utilize search engines to find new sites. Email marketing can be used to drive sales, offer client service and to develop close relationships with the customers. Email marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about new sites.